DEVELOPING A VISUAL LANGUAGE
Devon Energy Corporation is an independent oil and natural gas exploration and production company. Devon approached Herring Design in 2021 to develop a Visual Language that communicated the company’s sustainability initiatives, both to its employees and to the public. That language needed to be both clean and legible across multiple formats. It also needed to work well with the current brand look to remain cohesive with the company’s current appearance. Devon’s sustainability message has two main audiences: Industry-specific individuals and customers.
Client: Devon Energy Corporation
Creative Director: Stephen Starr
Studio: Herring Design
TOUCH POINT: SUSTAINABILITY REPORT
Industry specific individuals, such as stakeholders or industry experts, have a preexisting understanding of the content and will be looking for certain details. Due to this audience’s knowledge, an interactive sustainability report was designed for ease of navigation with multiple entry points into the text. This allows the reader to easily engage with the content and quickly find information they’re seeking.
Download the full report here ︎︎︎
TOUCH POINT: SOCIAL MEDIA AND WEB PRESENCE